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I've got a story for you. But what are stories really about and how much do we think about the role copy, words, and storytelling plays in the world around us.
Contextual Design, when all is said, is a digital ethnography. Ethnographers seek to understand a particular culture by gaining the “native point of view”.
Contextual Design in the search for better— delighted—users, is a user-centered design process built on field research to drive innovative design.