Projects & Clients

Language architecture for platforms reaching 56 million users.

For consultancies serving Fortune 500 clients across 30 countries.

For editorial operations that tripled engagement while reducing oversight.

Or, for a small startup with limited resources.

The outcomes: 150% audience growth. 25% ROI increases. 40% readership gains.

Content that earns media citations from The Dispatch, Insider, Bustle, and The Cut.

But the more interesting outcome is what stops mattering, such as reviewing every piece of content. Teams internalize the voice.

The architecture carries the weight of consistency, freeing people to focus on ideas, decisions, and growth.

Leading Across Culture

Challenge:

A behavioral intelligence consultancy serving Fortune 500 clients needed to scale communication across 30 countries without bottlenecking through a central editorial team.

Solution:

I designed the LAC Story System, defining tonal behaviors, message hierarchies, and expression rules, enabling global contributors to produce consistent narratives without centralized oversight.

Results: 150% audience growth within one year. Engagement rates tripled. Content infrastructure supporting clients that include PepsiCo, American Express, LVMH, and Maersk.

Pattern:

Architecture replaced centralized control without sacrificing quality.

Seeking.com

Challenge:
A platform with 56 million users needed unified voice across 12 markets for a global relaunch. The existing voice was fragmented across teams and touchpoints.

Solution:

I developed a clarity system, defining tonal behaviors, UX language principles, message hierarchy, and AI governance rules. Teams could augment brand-consistent content without centralized restriction.

Results:

25% ROI increase in Q2 post-launch. 20% organic traffic lift. Double-digit CTR improvements across campaigns.

Pattern:

Governance enabled speed and consistency simultaneously.

FirstDate.com

Challenge:

An editorial platform needed voice definition and content structure that could establish industry authority while driving organic growth.

Solution:

I designed editorial voice architecture and content structures that unified tone across contributions while enabling data-driven optimization.

Results:

40% readership growth year-over-year. Engagement rates
3x industry benchmarks. Media citations in The Dispatch, Insider, Bustle, and The Cut.

Pattern:

Structural clarity built external credibility.

BrandTrust

Challenge:

National brands including 7-Eleven, Mounjaro, and Metformin, needed messaging anchored in customer psychology rather than assumed positioning.

Solution:

I conducted Emotional Inquiry research to understand decision-making patterns, then translated behavioral insights into messaging frameworks that aligned brand voice with authentic customer needs.

Results:

Messaging frameworks that drove measurable engagement and conversion improvements through clarity rather than creative guesswork.

Pattern:

Behavioral research grounded voice in how people actually think.